What Makes Membership Sites So Popular?

In today’s digital world, you can hardly browse the internet without encountering a membership site. From industry giants like Amazon to your direct competitors, everyone seems to have one. If you haven’t considered owning a membership site yet, you might be missing out on some truly rewarding attributes.

So, what’s all the hype about membership sites? Let’s dive in to find out…

Reason 1: Membership Sites Pave the Way for Recurring Revenue

One of the most compelling reasons to own a membership site is the prospect of establishing a recurring revenue stream. In simple terms, you sell the membership once to each member, and continue to earn income month after month.

This business model isn’t restricted to membership sites alone. The fundamental idea is to charge customers on a recurring basis (monthly or annually), granting them consistent access to your products and services.

Here are a few real-world instances…

• Email service providers like Aweber and GetResponse. Users pay monthly for continued access to the autoresponder software and their lists and opt-in forms.

• Discount clubs like Sam’s Club, a Walmart subsidiary. Members pay an annual membership fee for massive discounts on bulk purchases.

• Amazon has multiple memberships including Prime, which offers customers free two-day shipping on many items and access to streaming content. They also have Kindle Unlimited (a monthly membership), as well as clubs like the Student’s Club and the Mom’s Club offering discounts on baby products.

These examples provide immense value, encouraging members to stay on for an extended period. The benefit? You make a single sale and profit for a long time afterwards.

Here’s another perk of membership sites…

Reason 2: Membership Sites Magnetize Top Affiliates

By structuring your affiliate program to provide affiliates with recurring income on all monthly fees for the lifetime of their customer, you make your site irresistible to them. They make one promotion and reap benefits for months, if not years.

Let’s explore more reasons why membership sites are a hit…

Reason 3: Membership Sites Can Be Potential Backend Goldmines

Every marketer would agree that their customer list is one of their most valuable assets, mainly because they can sell numerous additional products and services to this warm audience.

The same applies to your membership list. These are already proven buyers, meaning they are incredibly open to making further purchases. By placing links and calls to action in your membership site and in emails to your members, you can make a substantial amount of money on the backend. Many membership site owners have even reported that their backend is more lucrative than their front end!

Here’s The Bottom Line…

Membership sites are a triple win.

They’re convenient for the customer who only has to fill out an order form once and continues to have access to the product or service until they decide to cancel. The automatic rebilling ensures they never lose access.

For affiliates, membership sites are a goldmine, providing them with  recurring commissions every month. Every affiliate is on the lookout for such promotional opportunities.

And lastly, you, as the owner, will enjoy the profitability of a membership site. Just crunch the numbers, and you’ll realize the potential of running a membership site. Plus, imagine the added revenue from your list of proven buyers on the backend!

If you’re considering setting up your sales funnel and implementing a membership site, don’t rush into it. Take time to understand the nuances.

Visit the Membership Marketers Club to discover the intricacies of running a membership site and how to choose the most profitable model for you.

Don’t wait too long, though, this special offer won’t last forever!